Vidooly, the Delhi based YouTube analytics and marketing company, has acquired the video discovery platform iCouchApp for an undisclosed amount. As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and intellectual property including the tech that powers mobile apps of Zee TV and History TV18. The iCouchApp has three main functions, it lets users share and view videos, post on the timeline and features a ‘Hall of Fame’. Users can share videos directly from the YouTube app or paste the URL on the platform to share it. The app claims users can also republish videos from their own servers and had said that it would add other video platforms like DailyMotion and Vimeo soon. The platform had relaunched its Android app with a new interface and new features in March last year. Vidooly on the other…
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