Times Internet* has partnered with financial information website Investopedia where the two companies will collaborate to create and curate a blend of local and international content, knowledge events and seminars for the Indian audience.
As part of the collaboration, Times Internet will drive local commercialization of Investopedia across both desktop and mobile. Investopedia will continue to leverage the Indian edition for key global initiatives. Puneet Singhvi, business head of Times Global Partners, said that the company will be looking at working with Investopedia to roll out native and display advertising.
The alliance is a part of Times Global Partners (TGP), an initiative which helps global digital businesses grow in India. TGP currently has strategic partnerships with Uber, Coursera, Huffington Post, Business Insider, Goal, Gizmodo, Lifehacker, Techradar, and Advertising Age.
Times of India group pioneered the private treaties business, now called Brand Capital, which involved taking equity in companies in exchange for marketing inventory. An example of how private treaties deals were structured, here.
Investopedia is a wholly owned company of the InterActive Corp (IAC) with more than 20 million unique visitors and 60 million page views each month.
Other Times Internet partnerships
– In March, Times Internet entered into a strategic partnership with the taxi booking service Uber in a deal that was “centered around a commercial marketing arrangement accompanied by a small investment”, according to the company. The marketing part of the deal, according to Uber CEO Travis Kalanick, included the Times of India groups “print, radio, OOH, and digital marketing platforms”.
– In May, the Bennett, Coleman and Co Limited (BCCL) owned Times Internet signed a dealwith Perform Group’s football portal Goal to bring worldwide content to India. Under the strategic deal, Times Internet would have exclusive rights to the Goal brand in India and drive local commercialization of Goal across both desktop and mobile. The Times Group would cross-promote the Goal brand across its wider sports vertical and offline publications.
– In November last year, Times Global Partners forayed into videos by a signing a strategic partnership with Electus Digital, the digital creative and distribution arm of the production studio Electus. As part of this partnership, Times Internet launched the Indian editions of three Electus Digital websites: the comedy site CollegeHumor.com, geek culture site Dorkly.com and Hip-hop focused celebrity site WatchLOUD.com.
– Same with UK-based media group Future Plc for the Indian edition of its technology news and reviews site TechRadar and San Francisco-based digital publishing company Say Media for Indian editions of Say Media’s home design site Remodelista and tech news site ReadWrite.
Disclosure: Times Internet is an advertiser with MediaNama