Times Internet* has got exclusive licenses for digital video clip rights for all ICC events from 2016 to 2019 for the US and Canada, starting with the ICC World Twenty20 which takes place in March in India. The deal will also include pre-match and in-match clips and post match coverage, the company said in a statement.
The ICC will provide in-match video clips to its digital licensees, and Times Internet will have exclusive access to 6 minute video clips from every hour of the match coverage from start to end of match. Other events covered under the deal are: ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier 2018, ICC Women’s World Twenty20 2018 and ICC Cricket World Cup 2019.
The media company, which owns Cricbuzz, will also get clips of ‘key moments’ from all matches in the ICC’s archive. It will use Cricbuzz in all of the coverage using ICC clips for North America and add to Cricbuzz’ existing live coverage of text, scorecard and infographics on its digital platforms. Satyan Gajwani, CEO of Times Internet said that North America is the company’s largest audience base outside India.
Other streaming and digital video licenses:
– The International Cricket Council (ICC) appointed Novi Digital Entertainment as the exclusive digital clips licensee for all ICC events from 2016 to 2019. Novi is a wholly owned subsidiary of Star India, which currently holds media rights for all ICC events which take place between 2016 and 2023. As a result of this partnership, Star’s video streaming platform Hotstar will exclusively live stream ICC events and provide other digital clips through the app.
– In the same month, electronics manufacturer Intex bagged the rights to own the Rajkot franchise for the Indian Premier League (IPL) series.
– In November, online payment platform FreeCharge announced that it would be on-ground partner for the Indian Premier League (IPL) for the next two years. FreeCharge’s chief operating office Govind Rajan said that the company would be spending over Rs 100 crore in the sponsorship, alliances and promotions during the cricket tournament.
Disclosure: Times Internet is an advertiser with MediaNama