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Sandeep Amar elevated to India.com’s CEO

Sandeep Amar

We missed this earlier.

Sandeep Amar has been elevated to India.com’s CEO, reports Exchange4Media. India.com is a joint venture between Zee Entertainment and Penske Mediacorp, where Amar worked as the COO for about 2 years. Before that, he worked as the head of marketing at Times Internet*, where he joined as the marketing head of Times Business Solutions, and led marketing for Simplymarry.com and Ads2book.com for over 5 years.

Amar also functions as the event chairman at India.com events and previously founded Pikboo.com where he was the CEO for about a year before which he headed Internet marketing at Citigroup for a year. He has also worked with Zee Telefilms as AVP of marketing for north India, brand and business manager at Indiatimes for about 2 years (after which he joined Paytm as VP of mobile marketing), assistant manager of direct marketing at Hindustan Times for about 4 years and at the Times Group as a senior officer of sales for 2 years.

Previous India.com developments:

– In December, India.com, launched an Android app called Newsbuddy: India News Trending.

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– In September, it launched iReach, a data management platform that allowed advertisers to target audiences on the basis of their activity. iReach claimed a reach of 40 million unique users, with first party cookie data aggregated from across the India.com group of websites.

– In July, it signed a deal with Outbrain to help manage content recommendations for various India.com properties. The deal would cover other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in, Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.

– In June, Outbrain renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

Disclaimer: Times Internet is an advertiser with MediaNama

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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