Sandeep Amar

We missed this earlier.

Sandeep Amar has been elevated to’s CEO, reports Exchange4Media. is a joint venture between Zee Entertainment and Penske Mediacorp, where Amar worked as the COO for about 2 years. Before that, he worked as the head of marketing at Times Internet*, where he joined as the marketing head of Times Business Solutions, and led marketing for and for over 5 years.

Amar also functions as the event chairman at events and previously founded where he was the CEO for about a year before which he headed Internet marketing at Citigroup for a year. He has also worked with Zee Telefilms as AVP of marketing for north India, brand and business manager at Indiatimes for about 2 years (after which he joined Paytm as VP of mobile marketing), assistant manager of direct marketing at Hindustan Times for about 4 years and at the Times Group as a senior officer of sales for 2 years.

Previous developments:

– In December,, launched an Android app called Newsbuddy: India News Trending.

– In September, it launched iReach, a data management platform that allowed advertisers to target audiences on the basis of their activity. iReach claimed a reach of 40 million unique users, with first party cookie data aggregated from across the group of websites.

– In July, it signed a deal with Outbrain to help manage content recommendations for various properties. The deal would cover other online properties such as,,,,,,,,, and

– In June, Outbrain renewed its its partnership with Network18, and brought on board a number of other Indian publications including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

Disclaimer: Times Internet is an advertiser with MediaNama