Prasar Bharati, India’s public broadcasting agency, has signed a Memorandum of Understanding (MoU) with Empressa de Brazil Communicacao (EBC), where it will exchange TV and radio news, programs on football, culture, cuisine, carnivals and drama and co-produce shows. This is the agency’s first agreement with a South American company and was signed between Jawhar Sircar, the CEO of Prasar Bharati and EBC’s vice president Mario in Brazil. The MoU will also cover a list of Indian programs to be broadcast on EBC and include documentaries, science programs, TV shows and Portuguese programs from Goa. In June last year, Prasar Bharati appointed Surya Prakash as its chairman on a full time basis. Similar pact with Russian TV In December last year, the agency signed a pact with Digital Television Russia (DTR), the commercial arm of RTS, a Russian media company to jointly produce and exchange TV programs and related services, according to a TOI report. This would allow production, marketing and distribution of content related to art, culture, trade and science, research and technology, news exchange, and setting up a joint venture for commercial cooperation in broadcasting. A New Indian Express report states that the MoU would give Doordarshan Russian programs for free or at a low cost, whereas DD would offer whole series of Indian programs to be telecast by DTR. DD and DTR got the dubbing and subtitling rights for the Russian and Indian programs, and would also create spots and promos. India-China TV pact In May 2015, India and…
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