wordpress blog stats
Connect with us

Hi, what are you looking for?

Paytm ties up with offline electronic stores to list them on their online platform

 

paytm1

Paytm has entered multi-channel retail model by tying up with offline players in the mobile and electronic appliances sector and enabling them to list their stores on its e-commerce marketplace. Paytm has already struck deals with 5,500 stores including 4,000 brand exclusive mobile stores and 1,500 large appliance retailers as a part of its omni-channel strategy, the company said in a statement.

Customers can now choose from a number of offline stores from where they wish to buy their product.  Amit Bagaria, Associate Vice President, Paytm said that they will focus on mobile stores and large appliance retailers at the moment as there are a fixed set of SKUs, and that it is planning on adding more categories in the future.

Paytm will also empower the offline players with analytics and data that they can use to scale up their virtual brands better. The stores can create their own content on Paytm and engage with customers in a way that their brand personality remains intact on the online domain as well.

The multi-channel scenario in India and abroad

Advertisement. Scroll to continue reading.

A recent study conducted by marketing firm Hansa Cequity and Retailers Association of India (RAI) shows that despite the rise of e-commerce in India, nearly 74 percent of Indian consumers prefer to shop across all channels which include local retailers, modern trade outlets and online.

The study, which took in responses from more than 1,386 consumers across 86 cities, confirms that three out of every four shoppers today are comfortable shopping across formats, and have done so in recent weeks. One-third of the consumers surveyed said they have shopped at both physical and online stores of the same retailers.

According to a recent report by AT Kearney, in the US 90% of all retail sales are transacted in stores, and about 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence. Only 5 percent of the overall retails sales in the US accounts for online.

Retail-sales-US

While, in Australia, multi-channel retailers such as Myer, David Jones, Woolworths and Coles account for 50 percent of the ecommerce market in 2014, and are growing at almost double the rate of pure-play ecommerce companies.

Other developments in the omni-channel business

–Ecommerce player Snapdeal introduced ‘Janus’, a multi channel platform where users can discover, buy, same day local delivery and get value added services such as demos, installation, activation and returns at a store near them. These services include mobile phones, tyres, home appliances and fashion apparel categories in partnership with The Mobile Store, Michelin, Luminous and Shoppers Stop.

Advertisement. Scroll to continue reading.

Flipkart launched 20 centres across 10 cities in India, in conjunction with its logistics partner Ekart, where users can pick up their products from. Flipkart said that it ventured into this supply chain because some of its users were unavailable during delivery time, other than the restriction of entry for delivery boys in IT parks, gated communities and educational institutions. It plans to establish 100 such centres by March 2016

–Listings website JustDial ventured into to e-commerce services by introducing a marketplace for selling electronics and white goods. It started aggregating neighborhood electronics shops, and selling mobile phones, television sets, digital cameras, air conditioners, refrigerators, washing machines, among others.

–Alibaba said that it is now shifting its focus on pushing its online-to-offline model by collaborating with on the ground retailers to help with increasing their logistics network. Alibaba now has more that 180,000 offline stores across 330 cities in China as part of its omni-channel network. It also partnered with Suning Appliance Company, one of China’s largest electronics retail chains, to use its logistics network and services, to be made available to other merchants on Alibaba’s platform.

–Kishore Biyani’s Future Group tied-up with omni-commerce technology solutions provider hybris software, a SAP company, to converge its digital and physical channels. Following this tie-up all Future Group brands are expected to be available online from March 2015. Future Retail joint managing director Rakesh Biyani said that Future Group will invest Rs 100 crore over the next 18 months on the omni-commerce platform. It has also formed a strategic alliance to sell its products on Amazon’s India marketplace Amazon.in.

Advertisement. Scroll to continue reading.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ