Norwegian browser company Opera has launched Opera Apps Club globally, a subscription service that allows users download unlimited curated set of apps, reports Mobile World Live. The report mentions that Opera initially tied up with Idea as its first partner, however post the TRAI ruling against differential pricing, Idea has backed out. As of now, the Opera Apps club has carrier billing partnerships with various carriers and tie ups with hardware manufacturers to preload the storefront on smartphones. Interestingly, Opera mentions that no mobile data plan is required to download apps from the store, signifying that the storefront will be available only through carrier tie-ups in countries that allow differential pricing. Given this, we don’t expect the app to be available in India anytime soon. As an alternative for entering markets like India, Opera can tie-up with OEMs to offer the storefront as default on phones, with a free month or two to get consumers used to the idea of using a paid app. Carrier billing will be useful as well, if the company can convince telecom operators to offer this feature. As of now, the store claims to list the most popular apps in each category from Google Play. Opera Mobile Store: Opera also operates a mobile store, which lists free and paid apps for Android, Blackberry, iOS, HTML5, Java, Symbian, Windows Phone and Windows Mobile. Interestingly, in the first half of last year, Microsoft shut down Nokia Store and migrated users to the Opera Mobile Store. Apps for…
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