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Ola to launch Ola Share, Auto & Shuttle in Uttar Pradesh

By Salman SH and Sneha Johari Online cab aggregator Ola has signed a Memorandum of Understanding (MoU) with the Government of Uttar Pradesh to provide entrepreneurship opportunities to 50,000 men and women over the next 5 years in the state. The company will also work with the government to launch Ola Auto, Ola Share and Ola Shuttle in the state. The new development comes after Uttar Pradesh was slated to have over 10 Smart Cities under the aegis of the Smart Cities project. Ola launched in Uttar Pradesh in early 2014 and currently has a presence in 9 major cities: Lucknow, Kanpur, Agra, Meerut, Aligarh, Allahabad, Saharanpur, Varanasi and Mathura. It claims to have over 2,100 vehicles in the state and expects the number to go up to 20,000 in the next 5 years. Previous MoUs: In November 2015, Ola had also signed an MoU with the Rajasthan government to train 50,000 youth and women in particular on entrepreneurial skills over the next five years. In September 2015, it signed a similar MoU with the Andhra Pradesh government. Other Ola developments: - Earlier this month, Ola Shuttle announced that its service would be available for corporate customers who signed up via Ola Corporate. This move would enable corporate employees who wished to travel via Ola Shuttle to pay for their ride centrally through the Ola Corporate (which was launched last month) accounts of their companies. - Last month, it appointed Raghuvesh Sarup as its chief marketing officer (CMO). Sarup would…

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