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57% of LinkedIn’s total visiting members in Q4FY15 came through mobile

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Professional networking site LinkedIn has reported 100 million average unique monthly visiting members for the quarter ended December 31, 2015, (Q4FY15) stable from the quarter ended September 30. Mobile accounted for 57% of all its traffic, up from the 55% reported in Q3FY15.

Jeff Weiner, CEO of LinkedIn said, “In the quarter, cumulative members grew 19% to 414 million, unique visiting members grew 7% to an average of 100 million per month, and member page views grew 26%. This yielded 17% y-o-y growth in page views per unique visiting member, continuing a pattern of strong engagement growth over the past several quarters.”

Weiner added that the new LinkedIn app had the fastest year over year growth LinkedIn had seen in 5 months and that the company’s jobs app saw a traffic increase of 6x from a year ago.

Steve Sordello, CFO of LinkedIn said, “In terms of geography, revenue generated outside the US represented 39% of overall revenue versus 40% last year, or 41% on a constant currency basis, reflecting the currency headwinds in EMEA & APAC.” He added that, “The balance sheet remains well positioned with $3.1 billion of cash and marketable securities. Operating cash flow was $177 million versus $130 million a year ago.”

Earnings:

– Revenue increased 34% year-over-year to $862 million and increased 35% in 2015 to $3 billion.

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– Adjusted EBITDA was $249 million in Q4, or 29% of revenue and $780 million in 2015, or 26% of revenue.

Talent Solutions revenue (inclusive of Learning & Development) increased 45% year-over-year in the fourth quarter to $535 million and increased 41% year-over-year to $1.8 billion in 2015.

Learning & Development revenue contributed $49 million and $107 million in the fourth quarter and 2015, respectively. Self-serve represents approximately 60% of revenue, although field sales is growing 2x faster.

Hiring revenue contributed $487 million and $1.7 billion in Q4FY15 and 2015 respectively, representing increases of 32% and 33% compared to the same periods last year.

Marketing Solutions revenue increased 20% year-over-year in the fourth quarter to $183 million and increased 28% to $581 million in 2015. It represented 21% of revenue versus 24% last year.

Sponsored Updates represented 52% of Marketing Solutions revenue. “Sponsored Content is our fastest growing and most profitable ad product, so we will increasingly focus our efforts here to scale our B2B capability in the fastest, most sustainable way,” said Steve Sordello, CFO of LinkedIn.

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Premium Subscriptions revenue increased 19% year-over-year to $144 million and increased 22% year-over-year to $532 million in 2015. It contributed 17% of revenue versus 19% last year. Sales Solutions represents approximately 38% of Premium Subscription revenue.

Talent solutions: Approximately 30% year-over-year growth, and expect mid-20% growth in 2016.

Operational highlights:

– Reduced the number of emails sent on a per member basis by 40%.

– As of January, it doubled the number of jobs on LinkedIn versus 2014, to more than 6 million open listings.

– More Lynda.com content to be integrated into the LinkedIn experience and its premium products.

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– Acquired Connectifier to strengthen core products and accelerate product roadmap, leveraging machine learning-based searching and technology to help recruiters and hiring managers find the talent.

– 29 of 30 pilot customers purchased enterprise product Elevate.

– Generated $862 million in total sales, growth of 34% year-over-year, or 39%.

– Hiring business revenue grew 32% year-over-year, added over 3,000 new accounts in the quarter, and ended the year with more than 42,000 under contract.

– This will be the last quarter for formally disclosing field sales corporate customer metric.

Download: Results and presentation

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Image Credit: JohnnyMrNinja under CC BY 2.0

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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