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Jabong appoints Muralikrishnan B as COO

Muralikrishnan B

Jabong has appointed Muralikrishnan B as its COO, reports TOI. Muralikrishnan will report to Sanjeev Mohanty, CEO and MD of Jabong and look after the technology, product and digital marketing functions. He will also guide and assist in product management for other Global Fashion Group (GFG) companies, of which Jabong is one.

Muralikrishnan joins Jabong from IndiaProperty, where he was the COO for about 1.5 years, prior to which he founded a startup called Almond Wellness Tech and worked as a residential entrepreneur at Nirvana Venture Advisors. Before that, he worked in various positions like country manager, marketing director, category director etc. at eBay India for over 8 years. He’s also worked with VSNL, Sify and Asian Paints.

Other top level hires at the company:

– In November last year, Jabong appointed Sanjeev Mohanty as chief executive officer (CEO) and managing director of the company, effective early December 2015. He replaced Praveen Sinha, the founder of Jabong. Mohanty has over 20 years of experience in the fashion industry.

– In the same week, it appointed Saurabh Srivastava as the chief marketing officer, replacing Praveen Sinha who also handled marketing activities.

– The company also appointed Sumit Jain as its CTO to replace Sachin Sinha who had joined in March 2015. Sinha himself was appointed to replace former CTO Harsh Kundra, who had left the company in January this year to join Tolexo Online.

– In June, it appointed Jai Vohra to head women’s fashion at the platform, replacing Manjula Tiwari. Vohra is also the director and business head for Jabong’s marketplace, before which he was the director of projects for two years. The company also appointed Saurabh Goel as the chief product officer.

Jabong financials: Jabong reported revenues of Rs 410.69 crore in the first half of the year ended June 30, 2015, showing a growth of 26.5% from Rs 324.65 crore in the same period last year. The company also reported a gross merchandise value of Rs 719.69 crore a growth of 41.3% y-o-y from Rs 509.48 crore.

GFG funding: In July last year, Global Fashion Group raised euro 150 million (~$166 million) in a round of funding from existing investors Rocket Internet and AB Kinnevik. With this investment, Kinnevik would own at least 25.0% and Rocket at least 21.9% of GFG.The fashion platform would use the funds for logistics, marketing and product development. It also acquired two Brazilian online fashion businesses, Tricae and Kanui, is a share for share transaction.

Also read: #Outlook16: What Indian e-commerce companies plan to do in 2016

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