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28% of mobile internet users in Dec’15 came from rural India: IAMAI

A report titled ‘Mobile Internet in India 2015’ from the Internet and Mobile Association of India (IAMAI) states that there are going to be 371 million mobile internet users in India by June 2016. It adds that the country had 306 million mobile internet users in December 2015, of which 219 million were from urban India and registered a 71% growth year over year and 87 million were from rural India, up by 93% year over year. Note that last quarter, IAMAI had said that the number of internet users in India would cross 400 million in December 2015. IAMAI’s internet report from November said that 276 million people in India, or 21% of the country’s population accessed the internet on their phones at least once a month. Of this, urban India accounted for 197 million users and the rest from rural areas. Local content to drive internet user base Its previous report released in August stated that rural India will drive 75% growth in adding to the internet user base, while urban India will contribute by 16%. The then internet user base would grow by 39% by December 2015, primarily due to content in local language. Spends on mobile internet growing The current report mentions that the mobile internet spend of an average monthly bill has increased to 64% in 2015 from 54% in 2014, while the average monthly bill has reduced to up to 18% compared to 2014. It cites that in 2013, the data accounted for Rs…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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