Subscription-based video streaming service nexGTv has tied-up with #fame to integrate its content on its streaming platform. As a part of the deal, #fame will create and premiere content exclusively on nexGTv before publishing it on other channels.

Other than this, nexGTv viewers will also get access to #fame’s existing video collection. The content will be available to users under the #fame category. Interestingly, #fame launched a live video streaming app in beta last year. This app would allow artists/talents to livestream their performances to viewers. It’s not clear if these live streams will be available over nexGTv as well.

Last month, nexGTv launched its first original TV show with Priyanka Chopra, called “it’s my city”. This was nexGTv’s first shot at making original content for the web. In April last year, #fame launched a Hollywood centric channel called #fame Hollywood. This channel featured content around celebrities, news scoops and scandals from Hollywood.

Note that #fame had raised $10 million in its second round of funding from TO THE NEW Ventures, in January last year. At the time, the startup had said that it would use the funds to scale up its digital video business, invest in emerging talent, invest in new technology and expand to other countries in Southeast Asia, including Indonesia, Singapore, Thailand, Malaysia and Philippines besides India.

SPOTLight for amateur filmmakers: Earlier in December, film director Imtiaz Ali tied up with nexGTv to launch a digital platform called SPOTLight where filmmakers and content creators can post their original short videos across genres. Interestingly, creators who upload their videos will get paid 11 paise per view after they cross 3,000 page views.

Growth in original programming for web and mobile:

As Internet speeds get faster and the Internet becomes more accessible, to differentiate everyone wants original content, especially after Netflix’s entry.

– In November 2015, Netflix said it is planning to launch original Bollywood and animation programming aimed at non-US markets.

– Balaji Telefilms’ digital subsidiary ALT Digital said it would develop content in Hindi and English. The company said it would move “beyond the current themes of television entertainment to set a new bench-mark with younger, edgier and smarter contemporary content that merits a different medium”

– In July 2015, Eros International said it would produce three original shows which will be streamed on its video on demand platform Eros Now. Eros Now would also premiere some of its recent Bollywood releases on the digital platform first and then on TV.

– Hotstar, Star India’s streaming service, signed up comedy collective All India Bakchod for a news comedy series called “On Air with AIB”.