facebook live video

Facebook will be extending livestreaming to all users within the Facebook app itself through the Live Video feature. The company had launched its own livestreaming service through its Facebook Mentions app where verified influencers and celebrities could engage with fans and audiences.

To begin with, Facebook will allow users to share live videos in the United States on the iOS. A global rollout of the feature will take place over the next few months. Facebook will be adding a button to share live videos on the “Update status” line and users can also choose the audience they want to share it with.

People watching the stream can comment, and the people making the stream can see those comments in real time,  Facebook said in a blog post. Facebook will also archive the videos, so you can play them back if you missed them live.

While a video is being streamed, users can press subscribe and get notifications from the uploader whenever they are live.

How does it stack up against Periscope and Meerkat

Periscope and Meerkat have one flaw which does not allow to store videos which are streamed. Meerkat immediately deletes the video while Periscope stores the video on for one day.

However, Facebook is limited when it comes to the reach of its live streams and is only for people who follow you or friends and family.  Periscope, on the other hand, has a welcome page that shows you interesting Periscope streams from strangers from all around the world.

In a sense, Periscope and Meerkat work more as a broadcasting medium, while Facebook’s Live Video feature is for more intimate moments. We may have to put up with live streams of babies walking in addition to their pictures now.

Other developments

– In December, Facebook started testing a feature called ‘services’ that lets users find local businesses which users can review and rate. The new feature is available universally, and lists professional services like plumbers, spa, beauty & personal care, pet service, medical & health and automotive etc.

– In November, it launched a messenger app called Work Chat on Android which will allow co-workers to message each other individually, participate in group chats, share photos and videos, make voice calls, and even use stickers.

– In the same month, Facebook was testing ‘fundraisers’, a new tool for nonprofit organizations to raise money for specific projects. It is also working on improving the Donate button, which it introduced for nonprofits in August, to allow people to donate to charities without leaving Facebook.

– In September, Facebook launched a discovery and curation tool called Signal for journalists, which would allow them to track trending and breaking news.

– The same month, the company started allowing media companies, organizations, and individual creators to publish 360 degree videos. In March, Facebook had introduced an embedded video player, a new social plugin that would enable publishers to embed native Facebook videos in a video player.

– In July, Facebook, which had started testing a buy button for Shopify in June, extended this feature to various business’ Facebook pages.