Facebook, which announced Instant Articles in April 2015, will make the service available for all publishers, regardless of their size and location starting this April, the company said in a post. It added that despite signing up a ‘few hundred’ publishers globally (about 300 at last count), the social networking giant had been working on tools for opening up Instant Articles, which was built to address slow loading times on mobile web. The company also added that it’s intention was to open up Instant Articles from the beginning to all publishers, who will now have full control over the ‘look of their stories, data and ads’. Publishers will be able to bring ads they sold directly and keep 100% of the revenue, track data on ads through existing ad measurement systems or monetise through the Facebook Audience Network. It is unclear if publishers will need to pay to sign up. Facebook says that it is using publishers’ content management systems and an open web standard (HTML5, XML like language) which publishers can adopt. Also read: Facebook’s Instant Articles to let publishers display ads more frequently Revenue sharing model scrapped In December, Facebook claimed that 300 publishers had enrolled for its program globally, and 100 publishers were using it daily to distribute content. When it launched, we’d reported that publishers could allow Facebook to sell ads where Facebook would keep 30% of the generated revenue. At the time of launch Facebook claimed that – web articles on the Facebook app take…
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