Our Digital Payments coverage is brought you by Chillr: India’s 1st multi-Bank instant mobile payment app enabling fund transfers to anyone in your phonebook. Big Bazaar Direct, the ecommerce arm of retail provider big Bazaar, has tied up with Oxigen to let Oxigen’s retailers sell goods from Big Bazaar Direct through Oxigen’s platform at physical stores. Oxigen claims to have 200,000 retailers on its platform and 150 million customers transacting for mobile/DTH recharges, utility payments and money transfer among others, on the website in real time. Oxigen’s retailers will not need to invest in stock or have space for products, since they’ll be delivered by Big Bazaar Direct to users’ homes or retail points. Users of Oxigen can buy online and pay by cash over the counter for the orders. It will also boost footfall for Oxigen retailers, earn higher commissions and get rewards through the program, according to the press statement. Whereas consumers will get rewards in the form of Big Bazaar Direct wallet through promotions. Co-branded login for Oxigen retailers For Big Bazaar, the partnership will strengthen its reach and network through Oxigen’s retailers. The Future Group, which owns Big Bazaar, has 10 million sq ft of warehousing space and a supply chain which claims to serve 20,000 pin codes across the country. Both will offer a co-branded website login for Oxigen retailers and list the products, and customers will be able to pay by cash or Oxigen wallet. Future Group launched Big Bazaar Direct in August 2014 where customers…
