Online food ordering and restaurant guide Zomato has launched Zomato Book, a table booking service which will let its users make, modify and cancel bookings, whether or not the restaurant is open. Apparently, the app will also send reminders just before the actual reservation time and can sync with the user’s calendar. Zomato states that Book gives restaurant managers real time insights to maximise their seating capacity, estimate when a table will be free and offer notifications to waitlisted customers in case a table is available. Book also allows the restaurant to check a user’s past orders and preferences to customise their future order. Yeah. By clicking on Book on Zomato, a user is provided with options like how many diners, date and time, which provides availability of seats in the restaurant. It then asks you to fill out your name, number, special requests of any, and if it is your birthday, anniversary or a first visit. The company, which was actually aiming for a July 2015 release, claims that since its soft release in November 2015, 2.5 million people have been seated using the service. Zomato claims that as of now, 500 restaurants are using Book across 21 cities, including GQ at the JW Marriott in Dubai, Hard Rock Cafe and The Hilton and The Conrad in Istanbul, Universal Studios Resort in the US, Le Meridien in Gurgaon and The Lalit Hotels across India. NexTable acquisition: In April last year, Zomato acquired the US-based restaurant reservations and table-management platform…
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