YouTube has added donations cards to the platform, which will let YouTube users donate to US non profit organisations, who will get 100% of the donation, the company announced yesterday. The video streaming company adds that donations are non refundable, that its parent company Google covers the processing fees and neither the nonprofits nor the video creators see the donor’s contact information. The donation feature is restricted to American non profits, but can be accessed by donors in Austria, Belgium, Canada, France, Germany, Hong Kong, Ireland, Italy, Netherlands, New Zealand, Norway, Philippines, Poland, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, the UK and the US. YouTube added that it plans to expand this feature to other countries soon. Users who have donated will get an email receipt from “Network for Good”, an American non profit donor adviser fund, which collects and distributes the donations in partnership with Google. Also, users who donate $250 or more get a written acknowledgement via email, and will be processed through the Google Payments account. More info on how to add donate cards on videos here. Facebook’s donate button and crowdfunding: In August last year, Facebook introduced a donate button for non-profit organizations, which could be placed on the main Facebook page or integrated in ads that show up in the timelines of users. Interestingly, non-profits could also select which users to display the Donate Now button to. This feature was not available for video. In November, Facebook started testing ‘fundraisers’, a new tool for nonprofit…
