Online fashion retailer Yepme has launched its first brick-and-mortar store in the Delhi/NCR region. Yepme says that the offline store serves as a starting point for purchases and as a shopping zone. The first store was opened at DT City Centre Mall, Gurgaon. The company adds that if the collection isn't enough, customers can also browse the online store and place their orders right there. The orders will then be delivered home. Yepme also adds that there is no price difference between the online and offline stores. Yepme, however, has not mentioned how many other offline stores it would be opening in the country. Other ecommerce companies opening offline stores Yepme joins a growing number of e-tailers such as Flipkart, Snapdeal, PepperFry, Lenskart and Firstcry to open offline stores. In July 2015, Flipkart launched 20 centres across 10 cities in India, in conjunction with its logistics…
