Online fashion retailer Yepme has launched its first brick-and-mortar store in the Delhi/NCR region. Yepme says that the offline store serves as a starting point for purchases and as a shopping zone. The first store was opened at DT City Centre Mall, Gurgaon. The company adds that if the collection isn't enough, customers can also browse the online store and place their orders right there. The orders will then be delivered home. Yepme also adds that there is no price difference between the online and offline stores. Yepme, however, has not mentioned how many other offline stores it would be opening in the country. Other ecommerce companies opening offline stores Yepme joins a growing number of e-tailers such as Flipkart, Snapdeal, PepperFry, Lenskart and Firstcry to open offline stores. In July 2015, Flipkart launched 20 centres across 10 cities in India, in conjunction with its logistics partner Ekart, where users can pick up their products from. Neeraj Aggarwal, senior director of delivery operations said that Flipkart plans to offer value added services like instant returns, spot trials, open box deliveries and product demos to the centres in the near future. Flipkart plans to establish 100 such centres by March 2016. In October 2015, Snapdeal introduced Janus, a multi channel platform where users can discover, buy, same day local delivery and get value added services such as demos, installation, activation and returns at a store near them. These services would be available for mobile phones, tyres, home appliances and fashion apparel categories in partnership with The Mobile Store, Michelin, Luminous…
