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Yatra acquires Travel-logs; to launch curated travel segment Metro X


Travel booking website Yatra has acqui-hired the trip planning startup Travel-logs for an undisclosed amount, reports Vccircle. Post acquisition, Travel-logs founder Dhiresh Sharma will join Yatra.com as head of a new segment called Metro X. The segment, like Cleartrip’s Activities, will let users book certain theme-specific activities or events in a city.

Founded in 2012 by Sharma, Travel-logs offers curated experiences in various cities based on themes like culture, architecture and heritage. It also offers a trip planner where users can select a 7 day, 7-14 day or over 2 week itinerary and the company will help create an itinerary. As of now, the website is functional, although we expect it won’t be for much longer.

Other than this, Yatra has also appointed Vikrant Mudaliar as the chief marketing officer, where he will be responsible for marketing activities of the company. In September, Yatra also appointed Chakrapani Gollapali as the chief business officer of Holidays, where he would be responsible for the direction and operations and overall business for the Holidays unit of Yatra.

Branded rooms & homestays: In October, Yatra launched two new types of accommodation options for travellers, TG Rooms and TG Stays. Both stay options would be bookable via Yatra and Travelguru either on their own or as a part of a holiday package. At the time, Yatra claimed to have over 500 staying options in 60 cities. Note that TravelGuru was acquired by Yatra in 2012, although the exact terms of the deal were undisclosed.

FINO Paytech tie-up: In August last year, Yatra partnered with FINO paytech to let users book Yatra tickets through FINO Money centres. The platform mentioned that this partnership would enable migrants from other towns, people from rural areas and low income households to book tickets on Yatra offline.

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Also read: Oyo & Zo Rooms delisted from MakeMyTrip, Yatra, Goibibo

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