titanjuxt

Titan has launched Titan Juxt, a series of smartwatches in partnership with HP. The smart watches are priced at Rs 15,995 for stainless steel, Rs 17,995 for ‘rose gold’ and at Rs 19,995 for the titanium edition.

Specifications & design: Unlike Moto or Apple, Titan’s smartwatch has an analogue watch to display the time, with a little rectangular OLED screen in the bottom centre to display notifications. Overall the device looks like a normal circular shaped watch, other than the tiny OLED screen. The 3 watch models essentially have the same innards, the only difference being the color of the watches. All models come with a leather strap which is an interesting choice given Titan claims the watch to be waterproof up to 5 ATM (50 meters).

As for the battery, this Digit report states the smartwatch actually has 2 batteries, one for the the analogue elements, and one for the digital elements. This is an interesting approach to the battery life problem, as the watch should be able to continue displaying the time even if its ‘smart’ capabilities run out of juice. Overall, Titan claims the watch to have a 5 day battery life. The company has not yet revealed the full technical specifications, as to battery size/type, tech used, sensors available, etc.

Android & iOS apps: Titan also launched Android and iOS apps simultaneously with the watch, which gives a better idea of the watch’s capabilities. The app displays the number of steps a user has taken in a day, week or month, and provides options to enable or disable various notifications from coming straight to the watch. Users need to leave the bluetooth on for notifications to work. Other than this, users can also get the watch to display the time from different timezones on the little screen.

Surprisingly, the app doesn’t display sleep tracking, heart rate monitor, or any other such data, although it’s not clear if this is a limitation of the app, or if the watch itself lacks these sensors. Given the price range of the watch, we would ideally expect it to do more than simply track steps and mirror the notifications received on our phones.

MediaNama’s take: Titan’s smartwatch is nothing special. The watch lacks a touch screen, so it’s not possible to directly interact with the device. As we mentioned above, the lack of any meaningful sensors other than for calculating steps makes the device a little more than a normal watch that can mirror your phone notifications. Even a basic Xiaomi band that costs less than Rs 1,000, tracks more variables (like sleep), than Titan’s offering.

While the device does not fulfil the functions a basic activity tracker can, or offer the functionality a smartwatch does, it will possibly appeal to traditional watch lovers that might want to track steps on the side. Other than this, we really wonder what Titan’s target audience is, as the lack of sensors and options make it a poor choice of geeks, nerds and other early adopters, while its price makes it prohibitive for users that want an ordinary watch.