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Times Internet acquires micro content app Viral Shots

Viral Shots

Times Internet Limited* (TIL) has acquired micro content app Viral Shots for an undisclosed amount. Viral Shots curates stories from over 300 social and web destinations and claims that it is clocking approximately 100 million screen views per month.

The content shots, each less than 60 words, are also presented in reading formats which includes video, pictures. Viral Shots currently serves content in English, Hindi, Bengali & Telugu and shall be available in all the major Indian languages by mid 2016, the company added in a statement.

The company was founded by by Shalini Tewari and Kumar Apurva who have over 15 years of experience in mobile and Internet space. Interestingly, Times Internet also invested $15 million in Kumar Apurva’s mobile-only tasks marketplace TaskBucks earlier in November 2015.

It’s worth noting that in October, Times Internet also launched regional language news and entertainment portal called Samayam in Tamil, Malayalam and Telugu. Samayam is available on a desktop site, mobile web and also via an Android app.

Recent developments at Times Internet:

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Get Me A Shop acquisition: Last month, Times Internet acquired Get Me A Shop (GMAS), a startup which brings businesses online with a suite of technological applications, for an undisclosed amount.

Shuttl investment: In the same month, Times Internet also participated in a $20 million round of funding for bus aggregator Shuttl with Lightspeed Ventures and Sequoia Capital.

Taskbucks investment: In Novmeber 2015, the company invested $15 million for a majority stake in services startup Taskbucks.

InResto acquisition: In September 2015, Times Internet’s table reservation platform Dineout acquired Bangalore-based restaurant management company inResto for an undisclosed amount. Dineout would offer an end-to-end restaurant management with inResto’s product.

SmartSpends app: In July 2015, the company launched an Android app called SmartSpendswhich organised a user’s spends into categories like travel, dining and entertainment etc. It also claimed to organise spends by merchants and accounts, and set an automated bill calendar, with the help of algorithms.

JiffStore investment: In June 2015, mobile grocery delivery marketplace JiffStore raised additional but undisclosed amount funding from Unitus Seed Fund and Times Internet, to expand its store network, marketing, hiring, and improving the technology platform.

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Uber investment: In March Times Internet entered into a strategic partnership with Uber in a deal that was “centered around a commercial marketing arrangement accompanied by a small investment”.

Culture Machine investment: In February, digital video network Culture Machine raised$18 million from Tiger Global Management and existing investors Times Internet and Zodius Capital, to invest in technology and content.

*Disclosure: Times Internet is an advertiser with MediaNama

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MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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