Birds Eye Systems' public transportation information app Ridlr is running a pilot with Navi Mumbai Municipal Transport (NMMT) where users can pay bus fares via the app. Currently, only two routes, AC-123 and AC-125, are running the pilot. Users will have to select the destination and pay through a mobile wallet for an e-ticket. Ridlr has tied up with Citrus Cash for wallet services and money will be deducted every time a user books a ticket. The bus conductors on these routes carry a mobile device which can verify the e-ticket from the app. The Ridlr app connects with the bus conductor's mobile device via a combination of Bluetooth and wireless technology, similar to something we've seen before in iKaaz's proximity payments. "The transport authorities wanted to see how the response will be for the first three months, before going full throttle for all 700 buses on NMMT," Ravi Khemani, co-founder and chief technology officer at Ridlr told MediaNama. "This is a scalable technology and can expand to both local transportation buses and inter-city buses," he added. Ridlr is also in talks with Brihanmumbai Electric Supply and Transport (BEST) to enable digital payments via their app on their buses. BEST has a fleet of over 4,000 buses plying in the Mumbai region. Other wallet integration Khemani also mentioned that the company is in talks with other wallet players and integrate them into the Ridlr app. "It's not that the partnership with Citrus is exclusive. Our product team is looking at other…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...