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Reliance Jio Lyf phones start at Rs 15k; Where are the Rs 4k handsets?

Reliance Jio has launched its 4G Lyf smartphones at Reliance Digital stores, reports NextBigWhat. The phones were first unveiled earlier this month, at which point only employees of the company could buy them. Jio had similarly launched its 4G services for employees last month, ahead of the planned consumer rollout by March this year. The 3 new smartphone models launched by the company are for sale online as well as in Reliance Digital's offline outlets. As of now, the website lists LYF Water 1, LYF Water 2 and LYF Earth 1 smartphones. Water 2 is the most basic of these phones with a 720p 5” LCD display, 2GB RAM and an Snapdragon 615 chip. Water 1 is a slightly upgraded model with a 1080p display, while Earth 1 is the highest end of the lot with a 1080p AMOLED 5.5” display, 3GB RAM and a slightly overclocked Snapdragon 615. Other than this, all phones feature dual SIM slots and run Android 5 and above. Jio has priced these phones at Rs 15,499 for Water 2, Rs 17,399 for Water 1 and Rs 23,990 for Earth 1. However, we feel these prices are quite high given cheaper phones from Xiaomi and Micromax have similar specifications. Granted flagship models from well known companies tend to be more expensive, but Reliance is not really known for its ability to make hardware/devices and as such might find it hard to convince buyers to buy its smartphones. The company is already offering 5-14% discounts on…

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