In our #Outlook16 series, we spoke to digital video companies – Spuul, Sony LIV, Vuclip, YuppTV and MTV India about their focus areas for 2015, and the challenges that the online video ecosystem needs to address. What were the top developments for the sector in 2015? How has the sector changed between 2014 and 2015? Nickhil Jakatdar, Vuclip The way we see it, 2015 was when the video on demand (VOD) industry in India witnessed a shift in gears. We saw many media houses and studios going mobile. Mobile overtook traditional platforms such as TV to become the screen of choice for a majority of Indians. Due to the availability of sub-$100 Android devices, smartphone adoption played a significant role as has increased proliferation of data plans, in the way Indians are today consuming entertainment and information ‘on-the-go.’ Ravi Bhushan, Spuul We felt two developments were key this year: While outside of India, cord-cutting is becoming the norm, in India streaming finally entered the national consciousness. - Content was created & marketed specifically for the web - Multiple players entered the space, educating & growing the market. - Apple opened the Apple TV to developers. Apple has been creating industries since the launch of the iPhone. It seems like the TV ecosystem, much like smartphones will be split into 2 camps - Apple & Google. Either way, developers & VOD services will benefit. Uday Sodhi, Sony LIV India’s OTT video sector is nascent but the market for online video consumption…
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