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#Outlook16: What Indian online travel companies plan to do in 2016

In our #Outlook16 series, we ask online travel companies – MakeMyTrip, ixigo, Oyo Rooms and Cleartrip about their focus areas for 2016 and the challenges that the online travel segment needs to address. Answers have been edited for brevity. What were the top developments for the sector in 2015? How has the sector changed since 2014? Deep Kalra, MakeMyTrip We saw the tremendous impact of mobile internet penetration in terms of how online travelers accessed and made transactions. Traffic from mobile apps has grown 250-300% year- on-year in the past couple of years. Online hotel bookings also accelerated this year – these were largely driven by same-day or last-minute booking on mobile. Mobile contributed to about 50% of hotel bookings this year. For MakeMyTrip, 2015 has been a year of continued growth and investment in the mobile and hotels category. Subramanya Sharma, Cleartrip - Travelers have started…

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