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#Outlook16: What Indian online travel companies plan to do in 2016

In our #Outlook16 series, we ask online travel companies – MakeMyTrip, ixigo, Oyo Rooms and Cleartrip about their focus areas for 2016 and the challenges that the online travel segment needs to address. Answers have been edited for brevity. What were the top developments for the sector in 2015? How has the sector changed since 2014? Deep Kalra, MakeMyTrip We saw the tremendous impact of mobile internet penetration in terms of how online travelers accessed and made transactions. Traffic from mobile apps has grown 250-300% year- on-year in the past couple of years. Online hotel bookings also accelerated this year – these were largely driven by same-day or last-minute booking on mobile. Mobile contributed to about 50% of hotel bookings this year. For MakeMyTrip, 2015 has been a year of continued growth and investment in the mobile and hotels category. Subramanya Sharma, Cleartrip - Travelers have started to prefer unbundled itineraries more than pre-fixed, boxed itineraries. - Localization is a key ask from travelers who are looking to indulge in more in-city local activities. - Online hotel adoption has seen a considerable jump (from an almost sub 8% to marginally over 15%). - There has been a definitive blurring of lines between the local and leisure consumer. Their trip durations have shrunk from taking just one long vacation a year, to enjoying 1 short vacation every quarter. Customers are also indulging heavily in in-city local activities that are opening up a wide array of experiences and unique things-to-do within city limits. [caption id="attachment_146229" align="alignright" width="150"] Abhinav Sinha[/caption]…

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