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#Outlook16: What Indian Online Music Companies Plan To Do In 2016

Satyan Gajwani, Times Internet

In our #Outlook16 series, we spoke to online music companies — Gaana, OK Listen, Believe Digital and Wynk — to find out how they viewed 2015 and what are their plans for 2016. Gaana is a music streaming service owned by Times Internet, Wynk too is a streaming service from Airtel, OK Listen is an online music store focused on independent music, and Believe Digital is an aggregator. Answers have been lightly edited. What were the top developments for the sector in 2015? How has the sector changed between 2014 and 2015? Karthik Sheth, Wynk The big change towards the end of 2014 or towards the middle of 2014, and we believe we had a big role in catalysing that, which is when where Gaana, Saavn, Hungama all got their act together on their app side. They improved their apps, they got the content that was missing. To the average user, you have pretty much most of what you would look for is available. And then they also started marketing heavily as did we. That kind of started happening towards the end 2014 and you have seen the results through 2015. I think in 2015, there have been more smaller iterations and improvements rather than bigger ones — you see the UI of these apps, the ability to work on 2G networks, apps are getting smaller and smaller so they can work on lighter devices. I think this year has been story of lots of little little steps. End of 2014 when…

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