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#Outlook16: What Indian e-commerce companies plan to do in 2016

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As part of our #Outlook16 series, we asked e-commerce companies – Amazon India, Snapdeal and eBay India — about their focus areas for 2016, and the challenges that the online e-commerce ecosystem needs to address. Answers have been edited for brevity. What have been the top developments for the sector in 2015? How has the sector changed from 2014 to 2015? [caption id="attachment_146436" align="alignright" width="150"] Rajnish Wahi[/caption] Rajnish Wahi, Snapdeal 2015 has been an exciting year for e-commerce players. Top developments for the sector in this year are: - Smartphone led internet penetration continued to drive e-commerce growth, evident from the share of volume coming from tier 2 and beyond. - Customer experience is becoming the key differentiator in the sector (as opposed to deals/discounts in 2014). - Online shopping has broken age and gender barriers. More and more women are coming online to shop. The older population has also shown inclination towards making digital purchases. - There has been a significant increase in high-value purchases online. - There is a lot of willingness and proactive engagement by the government to identify and resolve issues that may stymie relatively young businesses. Vidmay Naini, eBay 2015 witnessed e-commerce companies shifting focus towards a sustained growth strategy hereby moving away from heavy discounting and cash-back options.   What were the biggest challenges for the sector during the year? Rajnish Wahi, Snapdeal - Last mile connectivity in many areas remains an issue. Limited air cargo capacity and gaps in infrastructure need to be plugged to meet exponential…

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