Nazara Games has tied up exclusively with Amar Chitra Katha Media (ACK) to create games based on Amar Chitra Katha and Tinkle characters. The mobile gaming company will access all of ACK Media’s intellectual property to develop, publish and market games based on characters like Suppandi, Shikari Shambu and Tantri the Mantri on Android, iOS, Windows and local OEM platforms, along with retail outlets.
Manish Agarwal, CEO of Nazara Games said, “It is not just restricted to the young generation. People in India who have grown up on Supandi, Shambu, etc. will also relate to these games.” (Drool, can’t apologise for ACK fandom.) ACK Media claims to have 400 titles in 20 languages, and over a 100 million copies sold to date. It claims that Tinkle is the most widely read English magazine for children across India.
Latest appointments: Last month, Nazara hired Anuj Tandon as head of mobile game publishing and corporate branding. Tandon would be responsible for managing B2B relations for the company, along with key marketing and product aspects, based out of the company’s Mumbai office. In June, the company hired Manish Agarwal, the former CEO of Reliance Games, as chief executive officer, a week after he quit Reliance. Agarwal will work with Nazara’s founder Nitish Mittersain to strengthen the company’s partnerships with studios in India, Southeast Asia and Central Europe and secure global partnerships for IPs.
Previous game tie ups:
– In November, the company entered into a partnership with Moscow-based ZeptoLab, to publish its game Cut the Rope in the Indian subcontinent.
– In February, Nazara tied up with CSE to develop, distribute and market games around cricketer Virat Kohli for three years.
– It had also signed a deal with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan in May 2014.
– In September 2014, the company had also signed a multi-movie deal with Fox Star Studios to develop games on the studio’s Bollywood movies and in April 2014, it tied up with Batelco to launch a subscription-based portal called ‘Games Lounge’.
– In 2013, it had also partnered with Airtel to launch a flat-fee mobile gaming subscription service in Kenya, Tanzania, Nigeria, Ghana, Uganda & Zambia.
Our Amar Chitra Katha coverage here.
Image Credit: Screenshot from Tinkle