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ErosNow partnership to offer cheaper subscription for Idea customers

Telecom operator Idea Cellular has entered into a platform and content deal with video streaming platform ErosNow, reports Business Wire. The partnership will enable Idea 4G customers to watch movies, originals and short form videos at Rs 49 per month, although the network operator is offering an introductory price of Rs 29 per month for new 4G customers till the 31st of March. Essentially, Idea will provide Eros’ app for around half its usual price of Rs 99 per month to its customers. With other telecom operators such as Airtel launching Wynk Movies and Reliance Jio planning to launch with a full suite of Movies, Music, News etc., it is hardly surprising that Idea felt the need to offer something unique to its customers. While other telecom operators have opted to create their own over the top (OTT) services, Idea…

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