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Foodpanda lays off 15% of its staff citing order automation

Online food ordering startup Foodpanda has laid off 15% of its staff across verticals, to become 'sustainable and profitable'. Multiple publications state the number to vary between 300-500 employees. Foodpanda claims that it has reduced manual intervention and hit 98% automation rate in order processing, thus leading to cutting its workforce. Foodpanda’s restaurant management app does order automation as well as syncing of operational hours and menu item configurations. According to its press release, the laid off foodpanda employees will be assisted in getting new jobs and provided their remunerations through a platform it has set up. Financial Express reports that Foodpanda currently has 2,200 employees including 1,200 delivery personnel. The same report adds that the company’s customer platform won’t be affected due to the layoffs. A Mint report states that it will also stop operations in 6 cities including Kolkata, Chennai, Nagpur and Coimbatore, resulting in job cuts of delivery personnel not on its payroll. According to the report, foodpanda delivers 20% of its total orders through its last mile delivery, while the rest is outsourced to vendors picking up and delivering the food and restaurants who deliver food themselves. (Related read: Mint’s The trouble with Foodpanda) In the statement, Saurabh Kochhar, CEO of Foodpanda India, said that although it introduced new services in 2015, it has limited its delivery services to selective restaurant partners. It rolled out last mile delivery technology in 2015, to take further control of the delivery process, and claims to have reduced the average delivery time…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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