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Flipkart digest: Book cars & bikes, international brand licensing and more


Flipkart starts selling cars and motorbikes

Ecommerce site Flipkart has started a pilot in Bangalore where users will be able to book motorbikes and cars online, in partnership with two local dealers, Khivraj Motors for motorcycles and Kalyani Motors for Maruti-Suzuki cars, reports Business Standard. When we checked the site, Flipkart showed superbikes and sports bikes from Kawasaki sold by Khivraj Motors. There’s still no mention of Maruti-Suzuki cars on the platform.

Earlier in November 2015, Flipkart’s rival Snapdeal launched an automobile platform called Snapdeal Motors that would let users book vehicles online. For now, two wheelers from Hero MotoCorp and compact commercial trucks from Piaggio are available on the platform.

Flipkart launches international brand licensing

Flipkart also launched an international brand licensing initiative and has tied up with Viacom 18 for the same, reports NextBigWhat. The company is looking to offer more authentic branded merchandise on its site for brands looking to enter India. With its tie up with Viacom 18, Flipkart will be licensing three of their largest brands – Teenage Mutant Ninja Turtles, Spongebob Squarepants and Peanuts to sellers.

Flipkart launches zero commissions programme for sellers

Flipkart has piloted a programme where it would charge zero commisions for sellers on its platform, reports Business Standard. Instead, the company will look at earning revenue through sellers bidding for advertising slots for their products on the site. Flipkart’s plan is to incentivise more merchants to join its 80,000 network of sellers, creating more competition and choice for consumers within its platform.

In July 2015, Snapdeal also launched  Shopo, a zero commission mobile marketplace targeted at small and medium businesses.

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