Big-data and marketing SaaS company Blueshift Labs has raised $8 million in a round of funding led by Storm Ventures, with participation from existing investor Nexus Venture Partners, reports Vccircle. The company will use the funds for marketing, sales operation and product development. Note that Blueshift had previously raised $2.6 million in a seed round of funding led by Nexus Venture Partners and New Enterprise Associates (NEA), with participation from various angel investors back in November 2014. Founded in May 2014 by Vijay Chittoor, Manyam Mallela and Mehul Shah, Blueshift currently offers three products including real time segmentation, predictive intelligence and cross channel automation, integrated into its predictive marketing automation software. Real time segmentation creates profiles of users visiting the website with 3rd party data integration to include user data from other sources as well, while its predictive intelligence product…
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