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UK based audio platform Audioboom to launch in India with ErosNow

UK based audio content streaming provider Audioboom (previously known as Audioboo) has signed an agreement with ErosNow to launch its service in India, reports Indiantelevision. Audioboom will provide and curate all audio content, and be responsible for ad sales and ad campaigns for the audio section of ErosNow’s mobile and web apps.

Audioboom claims to have 5 million registered users. It will also target profitability and positive cash generation in 2017, as indicated by this report. Both the companies will work on technical integration and ad sales, and operate on a revenue sharing model of ads. Audioboom did not mention a timeline for the launch. The report cited Rob Proctor, the CEO of Audioboom as saying that the India market was very important and lucrative for the company.

ErosNow, which claims to have 30 million users, will give them access to exclusive Audioboom content ranging from podcasts, entertainment to comedy, sports, news etc. On the other hand, Audioboom will get access to actors and creators along with the distribution of exclusive spoken word audio for the Indian and other markets. As of now, Audioboom offers a free and a Plus (£6.99 per month) account.

Eros’ PingTune acquisition: In October last year, Eros International acquired UK-based song sharing app PingTune that allowed users to discover, share and listen to music. The platform also allowed users to choose a specific section of the tune or video to send from sources like YouTube and SoundCloud.

Audioboom claims to work with over 2,000 broadcasters, content creators and podcasters globally, and over 6,000 active content partners including the BBC, Telegraph, Guardian, Yahoo Sports, AP and Reuters. It states that partners can embed playlists on their sites and app, and use Audioboom mobile apps and functionality to re-syndicate their content around the world. The company monetises by inserting pre and post roll ads into content as a user is listening.

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Audiomatic in India: In June last year, Audiomatic was launched as a narrative podcasts platform, publishing digital audio content across genres like comedy, food, science, culture and history. The company said that it made money through ads and sponsorships, and would look at subscriptions to generate revenue in the future.

Image Credit: Tapes by Pascal Terjan under CC BY SA 2.0

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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