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9211: An app to book black & yellow cabs in Mumbai to be launched soon

Two of Mumbai’s taxi unions (the Mumbai Taxi Association & Mumbai Taximen's Union) are working on an app through which users can book black and yellow cabs, and will be launched by month end, reports TOI. According to the report, both the unions have 20,000 taxis, while overall, there are 35,000 taxis in the Mumbai Metropolitan Region. The app will be called 9211 (Taxi no 9211, anyone?) and have tracking and an SOS button for police response during an emergency. TOI cites that the unions will ask all black and yellow taxi drivers to sign up on the app. The app will supply cabs at government approved fares, with a service charge of Rs 5 for a fare of Rs 50-100 and Rs 10 for fares above Rs 100. The company which developed the app will also create background checks, obtain driver permits and check badges of taxi drivers before they onboard them. It will also train drivers to use the app and accept cash payments initially, with plans to add online payment options. Interestingly, there’s a cab booking service called KaaliPeeliCabs.com in Delhi that allows commuters to book the traditional city cabs. It would also be interesting to know if traditional taxis will be able to take advantage of surge pricing, the mechanism of fares going up when demand is high. Ola’s entry in the traditional taxi segment: In October 2014, online cab aggregator Ola added 2,000 traditional taxis to its platform in Mumbai. The company planned to extend…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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