Live streaming platform YuppTV has launched YuppFlix, an on demand movie streaming service in all its regions of operation. YuppFlix will offer over 5,000 movies (overall 25,000 hours of content) across different genres in 12 languages, including Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada. It will inform its users about the availability and internet premieres of movies through ad campaigns and push notifications. In April, YuppTV was set to launch in India, first in the metro cities and then expand to other cities, offering the service for free for a few months, with plans to introduce its ad-free subscription model. Yupp TV also offered a set-top box, which allowed users to connect it to a normal TV set. The service charges its users a month in advance and then on a pro-rata basis, depending on the date of subscription and also offers a free 7 day trial. Its Hindi packs are priced at $10 and $15 monthly. The YuppTV India site offers daily, weekly and monthly passes for Rs 5, Rs 30 and Rs 100 respectively. The platform offers streaming of over 200 TV channels and can be accesses through connected TVs, internet set top boxes, Blu-ray players, desktops, smartphones and tablets. Its current content partners are Times Now, ET NOW, Zee Network, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM. For technology, it has tied up with Intersystems, Nokia Ovi, Intel, Roku, AdapTV and LiveU among others. Funding: In April last year, YuppTV had…
