Live streaming platform YuppTV has launched YuppFlix, an on demand movie streaming service in all its regions of operation. YuppFlix will offer over 5,000 movies (overall 25,000 hours of content) across different genres in 12 languages, including Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada. It will inform its users about the availability and internet premieres of movies through ad campaigns and push notifications.
In April, YuppTV was set to launch in India, first in the metro cities and then expand to other cities, offering the service for free for a few months, with plans to introduce its ad-free subscription model. Yupp TV also offered a set-top box, which allowed users to connect it to a normal TV set. The service charges its users a month in advance and then on a pro-rata basis, depending on the date of subscription and also offers a free 7 day trial. Its Hindi packs are priced at $10 and $15 monthly. The YuppTV India site offers daily, weekly and monthly passes for Rs 5, Rs 30 and Rs 100 respectively.
The platform offers streaming of over 200 TV channels and can be accesses through connected TVs, internet set top boxes, Blu-ray players, desktops, smartphones and tablets. Its current content partners are Times Now, ET NOW, Zee Network, ETV Network, Sahara, Sun Group, News X, Zoom, TV Today, Maa, ABN, India TV and 9XM. For technology, it has tied up with Intersystems, Nokia Ovi, Intel, Roku, AdapTV and LiveU among others.
Funding: In April last year, YuppTV had raised $2.5 million from angel investor Sashi Reddi, who picked up 10% stake in the company. At that time, the company claimed to have over 6 million users, though the number of paid users were low. Besides live streaming of TV channels, YuppTV also offered a Catch-up TV service which allowed users to view TV shows after the original broadcast.
Developments in online video streaming:
– Last month, Netflix said it would stream a specially edited version of the Bollywood movie Gangs of Wasseypur as a mini series. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.
– In October, Viacom18 Digital Ventures announced VOOT, a mobile video platform which would go live in the ‘coming months’ to broadcast Viacom18 content, and create original content programming.
– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.
– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.