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YuppTV Bazaar to let content creators upload videos on a revenue sharing basis


Live streaming platform YuppTV has launched YuppTV Bazaar, a new category of curated user generated content. The video streaming service mentions that it is currently approaching content creators to upload content, but will let all users to upload content in the next three months.

Speaking to MediaNama, Uday Reddy, Founder & CEO of YuppTV said that it would curate user generated content to verify for originality, quality and other factors to ensure users only get quality content. He also mentioned that once approved, the content will be listed on YuppTV, with 70% of the advertising revenue shared with the content creators.

The Bazaar is currently live on the platform’s India website, with short films, comedy specials and other video content. It lists Pocket Films, Y Network, Indian Raga etc., as content providers. Each of these providers has a page listing short films, specials, music videos, web series and trailers, which can be watched by users without logging in.

YuppFlix launch: Earlier this month YuppTV launched YuppFlix, an on demand movie streaming service in all its regions of operation. It would offer over 5,000 movies (overall 25,000 hours of content) across different genres in 12 languages, including Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada.

India launch: In April 2014, YuppTV launched in India, first in the metro cities and then expanding to other cities, offering the service for free for a few months, with plans to introduce its ad-free subscription model. Yupp TV also offers a set-top box, which allowed users to connect it to a normal TV set. It primarily offers  streaming of over 200 TV channels and can be accesses through connected TVs, internet set top boxes, Blu-ray players, desktops, smartphones and tablets to foreign markets like US, Canada, Australia, UK, Japan and the Middle East.

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Funding: In April last year, YuppTV had raised $2.5 million from angel investor Sashi Reddi, who picked up 10% stake in the company. At that time, the company claimed to have over 6 million users, though the number of paid users were low. Besides live streaming of TV channels, YuppTV also offered a Catch-up TV service which allowed users to view TV shows after the original broadcast.

Developments in online content creation:

– Earlier this week, film director Imtiaz Ali tied up with mobile video-on-demand service nexGTv to launch a digital platform called SPOTLight where filmmakers and content creators can post their original short videos across genres.

– Last month, online classifieds service Quikr signed a memorandum of understanding (MoU) with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses. The company told MediaNama that the platform would bring together professionals from the film industry, and come up with solutions for the industry, which might involve creating an app.

– In the same month, Multi Screen Media (MSM), a unit of Sony Pictures Television India, tied up with Red Chillies Entertainment to co-produce television, digital and film content. The deal would also give MSM rights to certain movies made by the production house, although it’s not clear which ones.


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