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YouTube Space Mumbai launched at Whistling Woods

YouTube Space Mumbai @ Whistling Woods International

YouTube has launched YouTube Space Mumbai (announced in August this year), at Bollywood director Subhash Ghai’s film making school Whistling Woods International (WWI), where Indian content creators can learn about video production and collaborate with other creators free of cost. WWI’s studios contain audio, visual and editing equipment, and offer training programs, workshops and community events.

Content creators will be able to produce original digital video content for their YouTube channels. YouTube and WWI are working on developing original courses for creators, using material from the YouTube Creator Academy, and has already launched an online course for YouTube with a batch of 120 undergraduate and graduate students.

YouTube claims that in the last year, the amount of content uploaded to YouTube in India has grown by 90% and watch time by 80% year over year. It states that since the inception of YouTube Space in 2012, over 150,000 creators have visited the facility globally, and created over 10,000 videos from their visits, amassing over 1.25 billion views so far.

WWI offers a 1400 square feet facility, which includes a 400 square feet studio (open for 5 days a week), a lounge and an edit bay which has 4K video editing capability on two machines. Alternatively, creators can also access WWI’s sound stages, post production and studio facilities which are over 3,000 square feet individually. The facility will also act as an office for YouTube Space staff which will interact with the creators, organise events, workshops and networking events. In August, the school had launched a Foxconn Media Lab, through a donation from the Chinese handset maker, which would provide 600 students access to media equipment.

YouTube Space Mumbai is YouTube’s seventh facility following Tokyo, Los Angeles, London, New York, Brazil and Berlin.

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Other developments:

– Last month, the company said that it would protect certain YouTube videos in the US against copyright infringement under the fair use policy by offering to defend them in court (and subsequently pay for legal fees).

– It launched three new translation tools: adding translated titles and descriptions when uploading videos, getting the community to add subtitles and buy translations for videos and captions for content creators.

– In October, YouTube launched a new paid service called YouTube Red which would allow users to watch videos without ads, original content and listen to music for $10 per month.

– In July, YouTube CEO Susan Wojcicki said that over half of YouTube’s watch time was happening over mobile devices. She added that the number of people watching YouTube per day was up 40% since March 2014 to March 2015 and that over 400 hours of content was being uploaded every minute on the platform.

Our YouTube coverage here.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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