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Sharing to Twitter declines 11% after company kills share counts: report

Sharing content to Twitter has declined 11% after the microblogging platform decided to kill support for share counts, according to a report by content amplification platform Shareaholic. Twitter had decided in September that it would be removing share count feature when it announced new designs for its buttons. The decision took effect on November 20, however, Twitter share button still works. Shareaholic analyzed sharing activity from more than 300,000 sites which use the company's platform. These sites collectively reach over 450 million unique visitors each month. Shareaholic uses a metric called Share of Voice which is the percentage of Twitter shares, relative to other sharing destinations available such as Facebook, Pinterest, LinkedIn, etc. Shareaholic said that with Twitter's share of voice was at around 12.39% before it killed the counts and the share of voice declined to 11% after November 20.   Twitter…

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