Content management software (CMS) Quintype has partnered with independent magazine Swarajya to improve its digital platform. As part of the partnership, Swarajya will get Quintype’s integrated CMS with features for audience management, engagement, monetization and analytics.

Quintype is a product of Raghav Bahl’s Quintillion Media, the platform which also runs the mobile focused digital news venture The Quint. Quintype provides an end-to-end software-as-a-service (SaaS) and claims to use big data and artificial intelligence to manage a digital publication. The product also focuses on mobile-first online media operations stating that it is looking to beat WordPress at its own game.

Swarajya is a publication started in 1956 by journalist Khasa Subba Rau with the patronage of C Rajagopalachari. In late 2014, Swarajya was revived both in the print and digital format. Swarajya focuses on bringing out the liberal centre-right point of view.

Speakwrite accelerator: In November, Quintype started an accelerator called Speakwrite which would invest in startups and also provide design services, developing and testing for websites and apps and 1,000 hours of professional services. The program will be free of cost in exchange for a 4-9% equity stake in the startup based on the stage of the startup, funding raised, complexity of the early site/app and its business plan etc. Quintype said that it has accepted 3 startups into this program.

Funding: In September, Quintype raised $3.25 million in a round of funding from Raghav Bahl and other unnamed investors, for expanding its sales and engineering teams in both, Bangalore and California.