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Star India bags global media rights for Asia Cup from 2016 to 2023

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After bagging the exclusive live streaming rights to the International Cricket Council yesterday, Star India has now acquired the global media rights for Asia Cup from 2016 to 2023, reports TelevisionPost. The events include Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup, and Star’s cricket rights include ICC, BCCI, Cricket Australia, and the England Cricket Board. The Asian Cricket Council (ACC) expects increased promotion and marketing of ACC events globally. The report quoted ACC president Sidath Weetimuny as saying that, “The value offered by Star India is significantly higher than any of ACC’s previous commercial contracts and it will provide much needed funds for the development of games in Asia.” The media rights package will include TV, audio, internet and mobile rights for all territories globally. Star India also secured the digital rights for the Indian…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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