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Sony LIV launches paid subscription service for Hindi movies

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Multi Screen Media’s video on demand service Sony LIV has launched paid subscriptions in the Hindi movies category. The service currently claims to have listed around 400-500 movies and will be available over the web and Android & iOS apps. This was first reported by ET.

Interestingly, while the website currently lists TV shows and live sports matches as part of the premium content, the company told MediaNama that the premium subscription applies only to movies. The rest of the content is available freely for everyone, and is ad supported. Premium members will also be shown ads when accessing content other than movies.

The subscription currently costs Rs 150 per month, Rs 49 per week or Rs 10 for a day. The prices are pretty reasonable given that users can watch as many movies as they want in that time. As of now the content is still kind of limited, with most of the movies being from the last decade or so and the content being restricted to Hindi movies. However, the service should improve as the company continues to add movies.

Web exclusive content: In October, Sony LIV launched its second web exclusive show called Shutter, after having launched its first web exclusive show called #LoveBytes the previous month. Earlier this month, the company also said it would broadcast Pro Wrestling League on 3 of its TV channels, as well as stream it on Sony LIV.

Other developments in online streaming:

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– Earlier this month YuppTV launched movie streaming service YuppFlix with 5,000 movies, across different genres in 12 different languages.

– After launching its services in India in January, Star India’s video streaming platform Hotstar began expanding internationally last month. It also signed an exclusive deal with HBO to air Game of Thrones and other shows on Hotstar on the same day as the US telecast.

– Last month, Netflix said it would stream a specially edited version of the Bollywood movie Gangs of Wasseypur as a mini series. Netflix CEO Reed Hastings had said that the company was planning to launch original Bollywood and animation programming aimed at non-US markets.

– In October, Viacom18 Digital Ventures announced VOOT, a mobile video platform which would go live in the ‘coming months’ to broadcast Viacom18 content, and create original content programming.

– In August, video streaming service HOOQ signed a multi-year deal with Sun TV and added over 1,000 Shemaroo video titles.

– In the same month, Dish TV launched a new video-on-demand service called DishFlix which would allow users to watch ad-free movies.

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– Spuul started offering content from Multi Screen Media which owns and operates the Sony Network of television channels to stream its popular TV shows, and added more content from UTV.

– In July, Hungama launched HungamaPlay, with a catalog of 6,500 movies.

 

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