Multi Screen Media’s video on demand service Sony LIV has launched paid subscriptions in the Hindi movies category. The service currently claims to have listed around 400-500 movies and will be available over the web and Android & iOS apps. This was first reported by ET. Interestingly, while the website currently lists TV shows and live sports matches as part of the premium content, the company told MediaNama that the premium subscription applies only to movies. The rest of the content is available freely for everyone, and is ad supported. Premium members will also be shown ads when accessing content other than movies. The subscription currently costs Rs 150 per month, Rs 49 per week or Rs 10 for a day. The prices are pretty reasonable given that users can watch as many movies as they want in that time. As of now the content is still kind of limited, with most of the movies being from the last decade or so and the content being restricted to Hindi movies. However, the service should improve as the company continues to add movies. Web exclusive content: In October, Sony LIV launched its second web exclusive show called Shutter, after having launched its first web exclusive show called #LoveBytes the previous month. Earlier this month, the company also said it would broadcast Pro Wrestling League on 3 of its TV channels, as well as stream it on Sony LIV. Other developments in online streaming: - Earlier this month YuppTV launched movie streaming service YuppFlix…
