snapdealmultilingual

Snapdeal has launched a multilingual interface on its mobile website, starting with Hindi and Telugu. The company mentions that it will add Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi by the 26th of January.

The website will allow users to pick the language of their choice for browsing, payments and order tracking. Snapdeal says that it uses a grammar engine along with a combination of translations and transliteration to deliver content in the relevant language. The company mentions that a significant number of its users opt for Hindi and other regional languages to speak to in customer care representatives, one of the reasons for launching Indic language translations.

Interestingly, Snapdeal mentions that it built the multilingual platform on top of Snaplite, which it launched just last month. At the time, the company claimed the new website was 85% faster than the original mobile site, and was specially designed for users on a 2G connection. However, the translations are available to all mobile website users, as the website clearly displays a prompt to use another language. Note that the translations are not available on the desktop website.

Increased adoption of Indic languages: This year has been particularly good for Indic language users, especially Hindi users, as companies have increasingly started offering their digital content in Hindi and other Indic languages:

– Earlier this month Alibaba said it would launch a Hindi version of its website for sellers, while Khan Academy launched a Hindi website with math lessons. Catch also launched a Hindi version with exclusive and translated content.

– Last month, news curator app Inshorts launched a Hindi interface for its Android app. The same month, Truecaller started transliterating names to Hindi.

– The same month Google introduced voice typing and input for Google Docs on Chrome browser in Hindi and 39 other languages.

– In August, Way2News app launched with news snippets in Telugu, Hindi and English.

– In July, a website named FilmyFilmy launched that transliterates English to Hindi, after CarDekho launched its site in Hindi, Tamil and Telugu in May.

– In March Govindraj Ethiraj’s IndiaSpend.com launched a Hindi site, while CouponDunia launched Hindi coupons.

– In January, Twitter started providing Hindi and Urdu translations through Bing, Google introduced lane guidance for Indian roads in Hindi and Asus added Hindi & Tamil support to its Android keyboard.