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Quora has 12M unique monthly visits from India; 80M worldwide


Q&A website Quora has 80 million monthly unique users, out of which 40 million are from the US, while 15% or about 12 million visits are from India, according to Adam D’Angelo, founder of Quora. D’Angelo added that, “But, we don’t focus much on these numbers because we usually optimize for quality and that comes with a tradeoff against volume.”

Quora’s traffic over the years:

November 2014: A Quartz report from November 2014 stated that Quora was more popular in India than any other country outside the US, adding that 50% of its traffic came from the US, while 20% came from India.

February 2014: The site had about 2.2 million visitors from the US, and 880,000 monthly visitors from India. A New York Times report from February 2014 cited D’Angelo as saying that 80% of Quora’s views happen one month after an answer is written.

December 2013: Quora had about 1.15 million unique visitors. A 2013 report from Gawker stated that 33.3% of visitors to Quora were from India, compared to 26.5% in the US. It added that Quora’s iPhone and iPad app were the 55th most popular social networking apps in India, while it was 138th in the US.

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On monetisation:
The NYT report added that Quora was looking to start a money making business in 2015. However, at a recent session (17 December), on monetisation plans, D’Angelo said that the company intends to run ads in the future as its main source of revenue. “But we’ve been lucky to have investors who have been willing to fund the company so far. That has allowed us to focus entirely on building a great product for users. However, it is important to us that we make Quora a long-term sustainable independent company, so we will start to monetize in the future, though user experience will continue to be our first priority even when we are monetizing,” he added.

Quora apparently has over 100 factors which come into play for an answer to make it to the top of the list, including down votes and who is voting. The company was founded by D’Angelo and Charlie Cheever, both former Facebook employees, in 2010.

Users on other platforms:

– Last month, we reported 80% of the Instagram’s Indian users were mobile-first, using the phone to take pictures to post to social media. More than 50 million out of the last 100 million users who joined Instagram were from Asia and Europe. The photo sharing app, which was acquired by social media giant Facebook for $1 billion three years ago, claims to have doubled its monthly active users from September last year, and that its most active users are in the age group 18-24.

Facebook India’s daily active users (DAUs) were at 59 million in Q1 2015, up from 55 million in Q4, out of which 53 million DAUs came through mobile, accounting for over 89.8% of Facebook’s daily traffic as of March 2015. At the end of the third quarter, its DAUs stood at 1.007 billion with 300 million coming from the Asia Pacific region.

– As of September 2015, globally, Twitter claimed to have 320 million monthly active users and 1 billion unique monthly visits.

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Our social media coverage here.

Image Credit: Jason Tester Guerrilla Future

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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