Online classifieds business Quikr has launched Indic language support on its platform starting with Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi and Gujarati languages. Users can switch the language for browsing, searching, posting ads and interacting with buyers and sellers.
The new option is available at the top left of the website as a ‘language’ button, which users can use to switch to other available languages. Interestingly, on switching to a vernacular language, clicking on the search box pops up a vernacular language keyboard. This is immensely useful, as users can’t be expected to have physical Hindi/ other language keyboards.
Quikr services launch: In October, Quikr launched Quikr Services a vertical which will focus on the unorganised sector of service providers in the country, to provide access to buying, rental and leasing across home, travel, financial, health, fitness, beauty and events services.
Increased adoption of Indic languages: This year has been particularly good for Indic language users, especially Hindi users, as companies have increasingly started offering their digital content in Hindi and other Indic languages:
– Earlier this week Snapdeal launched a multilingual interface on its mobile website, starting with Hindi and Telugu.
– Earlier this month Alibaba said it would launch a Hindi version of its website for sellers, while Khan Academy launched a Hindi website with math lessons. Catch also launched a Hindi version with exclusive and translated content.
– The same month Google introduced voice typing and input for Google Docs on Chrome browser in Hindi and 39 other languages.
– In August, Way2News app launched with news snippets in Telugu, Hindi and English.
Other developments at Quikr:
– Earlier this month, Quikr acquired Realtycompass to boost its real estate offerings and complement Quik Homes. Quikr launched QuikrHomes in September and the portal allows users search for residential, commercial or agricultural properties to either buy or rent, in various cities like Pune, Delhi, Chennai, Bangalore, Mumbai and Hyderabad.
– In November, Quikr acquired mobile real estate agent aggregator Indian Realty Exchange for an undisclosed amount. The same month, it signed a memorandum of understanding (MoU) with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses.
– In October, Quikr made a strategic investment in Genesys International‘s venture AN Virtual Tech.