wordpress blog stats
Connect with us

Hi, what are you looking for?

PepperTap raises $4M; acquires grocery delivery startup Jiffstore


PepperTap, the Gurgaon-based hyperlocal grocery service, has raised $4 million from Innoven Capital. Along with this, it has also acquired Jiffstore, a Bangalore based hyperlocal grocery delivery service for an undisclosed amount. Jiffstore’s team will work out of PepperTap’s Bangalore and Gurgaon offices. The acquisition gives PepperTap Jiffstore’s customer base and its technology.

In June, Jiffstore had raised funding from existing investors Unitus Seed Fund and Times Internet*, to expand the company’s network of stores, marketing, expanding the team, and improving the technology platform. At that time, the company was also expected to expand to Mumbai, Hyderabad and Delhi, although no specific timeline had been mentioned.

Interestingly, the company had patented Jiffbot, a personal shopping assistant. Jiffstore had partnered with 120 stores to deliver grocery items in 90 minutes and was founded by Shameel Abdulla, Satish Basavaraj, Aswin Ramachandran, and Sandeep Sreenath.

Series B funding closed: PepperTap has also announced the closing of its $36 million Series B funding from Snapdeal and new and existing investors, which took place in September this year. At that time, PepperTap said that it was in ‘advanced talks’ to raise $20 million and expected it to close in the same month, but seems to have raised $4 million from Innoven instead. The company has raised $51.2 million so far.

Marketing tie ups: PepperTap has also entered into marketing tie ups with other startups like Zoomcar, Faasos, Local Oye, Stylofie and Inner Chef for cross marketing activities. It has also tied up with FMCG companies which have launched their product sampling campaigns and new products through the app. Participating companies include Lipton Ice Tea, Tata Grand Coffee, Sprite Zero etc.

Advertisement. Scroll to continue reading.

Vendor app: In its press statement, the company said that the yet to be launched PepperTap Partners app will have two versions: one for organised retail chains and another for individual vendors, where merchants can see their performance and allow them to manage stocks and inventory better. The app will get insight into the top 100 best selling products for vendors, an out of stock item will be removed from the app and on availability, can add the product again, which will reflect in half an hour. Interestingly, if the MRP derivation is more than 5-10%, an alarm will be sent to PepperTap, who will then look into it. Retail chain vendors will be able to see sales, progress and store specific information and the company plans to integrate contact through a WhatsApp integration.

Live chat and virtual currency: Earlier this month, the company launched a live chat feature where users could interact with support staff to ask about pricing, delivery time, quality of products, availability of brands or products etc. At the same time, it also launched PepperCash, a virtual in-app currency where users could get instant refunds for returned items.

Check our PepperTap, Jiffstore and Online Grocery coverage.

*Disclosure: Times Internet is an advertiser with MediaNama

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ