wordpress blog stats
Connect with us

Hi, what are you looking for?

Hotstar to exclusively live stream ICC events from 2016 to 2019


The International Cricket Council (ICC) has appointed Novi Digital Entertainment as the exclusive digital clips licensee for all ICC events from 2016 to 2019. Novi is a wholly owned subsidiary of Star India, which currently holds media rights for all ICC events which take place between 2016 and 2023. As a result of this partnership, Star’s video streaming platform Hotstar will exclusively live stream ICC events and provide other digital clips through the app.

The four year deal includes 8 ICC events:

the ICC U19 Cricket World Cup 2016

ICC World Twenty20 India 2016

ICC Champions Trophy 2017

Advertisement. Scroll to continue reading.

ICC Women’s World Cup England 2017

ICC Cricket World Cup Qualifier Bangladesh 2018

ICC U19 Cricket World Cup New Zealand 2018

ICC Women’s World Twenty20 West Indies 2018

ICC Cricket World Cup 2019

Hotstar currently claims to have over 50,000 hours of TV and movie content in 8 languages, including major live sports content.

Advertisement. Scroll to continue reading.

In December 2014, StarSports.com was set to stream the ICC Cricket World Cup 2015 in four different languages, including Hindi, English, as a part of its three step strategy to gain viewership during the upcoming world cup. Along with the ability to switch between these four languages, the website also created a video timeline to catch up on key events in a match, more data & analysis and original articles by Harsha Bhogle and others.

Related read: What Star India’s acquisition of IPL 2015 digital rights mean for Cricket online

Developments in the cricket and online space:
– Intex- IPL rights: Earlier this month, Electronics manufacturer Intex bagged the rights to own the Rajkot franchise for the Indian Premier League (IPL) series. The yet to be introduced Pune team would also be owned by Kolkata-based New Rising.

– FreeCharge-IPL partnership: Last month, online payment platform FreeCharge announced that it would be the on-ground partner for the Indian Premier League (IPL) for the next two years. FreeCharge’s chief operating office Govind Rajan said that the company would spend over Rs 100 crore in the sponsorship, alliances and promotions during the cricket tournament.

– Paytm BCCI sponsorship: In July this year, One97 Communications owned Paytm purchased the rights for title sponsorship from the BCCI for all home series to be played in India till 2019. It paid Rs 2.42 crore per international match hosted in the country, of which 84 matches were already scheduled. (Also read: BCCI invites bids for Internet & Mobile rights for IPL 2015-2017)

Hotstar’s previous developments:

Advertisement. Scroll to continue reading.

– Earlier this month, Hotstar tied up with HBO to stream HBO’s original content on the platform from January 2016.

– Last month, Hotstar began its international expansion ​​by entering the US, UK, Canada, South Africa, Germany, Malaysia and Singapore markets among others.

– Star India debuted Hotstar in January this year. In April, the company partnered with technology services giant Accenture to help develop, launch and deliver its on-the-air programming on its video streaming application.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?


A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'


India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ