The International Cricket Council (ICC) has appointed Novi Digital Entertainment as the exclusive digital clips licensee for all ICC events from 2016 to 2019. Novi is a wholly owned subsidiary of Star India, which currently holds media rights for all ICC events which take place between 2016 and 2023. As a result of this partnership, Star’s video streaming platform Hotstar will exclusively live stream ICC events and provide other digital clips through the app. The four year deal includes 8 ICC events: the ICC U19 Cricket World Cup 2016 ICC World Twenty20 India 2016 ICC Champions Trophy 2017 ICC Women’s World Cup England 2017 ICC Cricket World Cup Qualifier Bangladesh 2018 ICC U19 Cricket World Cup New Zealand 2018 ICC Women’s World Twenty20 West Indies 2018 ICC Cricket World Cup 2019 Hotstar currently claims to have over 50,000 hours of TV and movie content in 8 languages, including major live sports content. In December 2014, StarSports.com was set to stream the ICC Cricket World Cup 2015 in four different languages, including Hindi, English, as a part of its three step strategy to gain viewership during the upcoming world cup. Along with the ability to switch between these four languages, the website also created a video timeline to catch up on key events in a match, more data & analysis and original articles by Harsha Bhogle and others. Related read: What Star India’s acquisition of IPL 2015 digital rights mean for Cricket online Developments in the cricket and online space: - Intex- IPL…
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