The International Cricket Council (ICC) has appointed Novi Digital Entertainment as the exclusive digital clips licensee for all ICC events from 2016 to 2019. Novi is a wholly owned subsidiary of Star India, which currently holds media rights for all ICC events which take place between 2016 and 2023. As a result of this partnership, Star’s video streaming platform Hotstar will exclusively live stream ICC events and provide other digital clips through the app.
The four year deal includes 8 ICC events:
the ICC U19 Cricket World Cup 2016
ICC World Twenty20 India 2016
ICC Champions Trophy 2017
ICC Women’s World Cup England 2017
ICC Cricket World Cup Qualifier Bangladesh 2018
ICC U19 Cricket World Cup New Zealand 2018
ICC Women’s World Twenty20 West Indies 2018
ICC Cricket World Cup 2019
Hotstar currently claims to have over 50,000 hours of TV and movie content in 8 languages, including major live sports content.
In December 2014, StarSports.com was set to stream the ICC Cricket World Cup 2015 in four different languages, including Hindi, English, as a part of its three step strategy to gain viewership during the upcoming world cup. Along with the ability to switch between these four languages, the website also created a video timeline to catch up on key events in a match, more data & analysis and original articles by Harsha Bhogle and others.
Developments in the cricket and online space:
– Intex- IPL rights: Earlier this month, Electronics manufacturer Intex bagged the rights to own the Rajkot franchise for the Indian Premier League (IPL) series. The yet to be introduced Pune team would also be owned by Kolkata-based New Rising.
– FreeCharge-IPL partnership: Last month, online payment platform FreeCharge announced that it would be the on-ground partner for the Indian Premier League (IPL) for the next two years. FreeCharge’s chief operating office Govind Rajan said that the company would spend over Rs 100 crore in the sponsorship, alliances and promotions during the cricket tournament.
– Paytm BCCI sponsorship: In July this year, One97 Communications owned Paytm purchased the rights for title sponsorship from the BCCI for all home series to be played in India till 2019. It paid Rs 2.42 crore per international match hosted in the country, of which 84 matches were already scheduled. (Also read: BCCI invites bids for Internet & Mobile rights for IPL 2015-2017)
Hotstar’s previous developments:
– Earlier this month, Hotstar tied up with HBO to stream HBO’s original content on the platform from January 2016.
– Last month, Hotstar began its international expansion by entering the US, UK, Canada, South Africa, Germany, Malaysia and Singapore markets among others.
– Star India debuted Hotstar in January this year. In April, the company partnered with technology services giant Accenture to help develop, launch and deliver its on-the-air programming on its video streaming application.