Ecommerce major Flipkart has released #FlipTrends2015, year end analytics and trends report, where it studied 50 million shoppers between 1 January 2015 and 14 December 2015. FlipTrends is Flipkart’s first year of disclosing trends in its 8 years of existence. Moto E in top selling category Flipkart’s top selling categories are electronic accessories, mobiles, lifestyle accessories, women’s clothing and men’s clothing. Its top searches are for mobiles, shoes, sarees, watches and Moto E, while its top products are mobile handsets, mobile case covers, books, mobile memory cards and sarees. (Related read: Trends and developments in the handset segment in India in 2014) Flipkart’s top shopper is single, goes to office and is male The top shoppers on Flipkart are single, followed by married people with children and married people, which sort of conflicts with its top professions of people, which are office goers (more than 50%), students, self employed individuals, business persons and stay at home individuals/homemakers, in that order. A large chunk of people in the age group 25-34 shop on Flipkart, followed by people aged 15-24 (!!), 35-44 and over 44 years of age. 69% of Flipkart’s shoppers are male, stating that males dominate the online retail space in the country. Top shoppers are from Delhi, Pune and Mangalore (metro, Tier I and Tier II cities) Top metro cities shopping on Flipkart are Delhi, Bangalore, Mumbai, Chennai and Hyderabad, while the top regions are south, north, west and east. Top Tier I cities are Pune, Coimbatore, Ahmedabad, Lucknow…
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