Ecommerce major Flipkart has released #FlipTrends2015, year end analytics and trends report, where it studied 50 million shoppers between 1 January 2015 and 14 December 2015. FlipTrends is Flipkart’s first year of disclosing trends in its 8 years of existence.
Moto E in top selling category
Flipkart’s top selling categories are electronic accessories, mobiles, lifestyle accessories, women’s clothing and men’s clothing. Its top searches are for mobiles, shoes, sarees, watches and Moto E, while its top products are mobile handsets, mobile case covers, books, mobile memory cards and sarees. (Related read: Trends and developments in the handset segment in India in 2014)
Flipkart’s top shopper is single, goes to office and is male
The top shoppers on Flipkart are single, followed by married people with children and married people, which sort of conflicts with its top professions of people, which are office goers (more than 50%), students, self employed individuals, business persons and stay at home individuals/homemakers, in that order.
A large chunk of people in the age group 25-34 shop on Flipkart, followed by people aged 15-24 (!!), 35-44 and over 44 years of age. 69% of Flipkart’s shoppers are male, stating that males dominate the online retail space in the country.
Top shoppers are from Delhi, Pune and Mangalore (metro, Tier I and Tier II cities)
Top metro cities shopping on Flipkart are Delhi, Bangalore, Mumbai, Chennai and Hyderabad, while the top regions are south, north, west and east. Top Tier I cities are Pune, Coimbatore, Ahmedabad, Lucknow and Bhubaneshwar; while Tier II cities are Mangalore, Mysore, Dehradun, Salem, Guntur and Tier III cities are Tiruvallur, Vellore, Chittoor, Medinipur and Tirunelveli. The top states where people shop on Flipkart are Karnataka, Maharashtra, Tamil Nadu, Andhra Pradesh and West Bengal.
Mary Meeker report: 41% of Indian e-commerce on mobile
Although Flipkart did not release a breakdown of number or percentage of shoppers on web and mobile, a Mary Meeker report from May states that 41% of e-commerce in India happens through mobile phones and devices. In January, Flipkart said that over 50% of its traffic was through mobile and mostly from Tier II and III cities. (More here.) The Meeker report mentions that in India, more than 70% of the business of the gross merchandise value (GMV) is from mobile devices, while 65% of the Internet traffic in the country comes from mobile devices.
Amazon, Flipkart top bookstores
Interestingly, a Quartz report from June states that the top bookstores in the world are Amazon.com, followed by Flipkart and Barnes and Noble. India’s Infibeam comes at the twelfth position, while other Indian bookstores include Higginbotham’s at 30th position and Landmark Bookstores at 31st position. Amazon also recently opened a physical bookstore in the US.
Bonus blast from the past: #NAMA Video: Binny Bansal & Sundeep Malhotra On Building An E-Commerce Business In India