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Flipkart acquires minority stake in MapmyIndia to boost supply chain

MapmyIndia 3D View

Ecommerce major Flipkart has acquired a strategic minority stake in MapmyIndia for an undisclosed amount. Flipkart aims to license MapmyIndia’s map data and location technologies to pad its supply chain (first mile pickup, last mile delivery) and logistics operations and plans to add address verification, real time shipment tracking, facility mapping and geo-fencing for minimising theft in the future.

MapmyIndia’s early investors Nexus Venture Partners and Lightbox Ventures (which had previously planned to but retracted on exiting in May 2014) will exit the company. The company will continue to serve its consumers and enterprise customers across industries and range of products independently.

Since most of MapmyIndia’s partnerships have been in the automotive sector, it is unclear as to what exactly Flipkart is leveraging other than map data, which it could possibly gather through Google Maps. We’ve written to the company for further clarification and will update this once we hear from them. The company informed MediaNama that it was using mapping data from Open Street Maps previously, but found the MapmyIndia data to be “richer especially in Tier II, III cities.” 

Flipkart currently claims to have 45 million registered users and 10 million daily visits. It also claims to deliver 8 million shipments per month.

Ola-MapmyIndia partnership: Last month, online cab aggregator Ola partnered with MapmyIndia to acquire a multi-year license for MapmyIndia’s mapping data and get get map updates from the latter. Ola’s mined location data points would be overlaid on MapmyIndia’s mapping data for improved efficiency of drivers, and allow “significantly lower” ETAs for users.

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Avis Car partnership: In August, the mapping company tied up with Avis Car Rental to implement its Integrated Dispatch Solution in all of Avis’ cars, allowing Avis to offer better customer experience and security, and increase Avis’ operational efficiency.

Connected school buses: In July, MapmyIndia partnered with VE Commercial Vehicles for enabling connected school buses, aimed at providing comprehensive details about the children and the bus during transit, will be equipped optionally on newer Eicher buses.

API and car integration: In March, MapmyIndia launched its Map API, a decade after Google Maps launched its own solution. The company has been looking to increase the adoption of its location based services. In December 2014, it expanded its partnership with Tata Motors to provide GPS navigation in Tata’s hatchback car Bolt and had similar agreements with BMW, Jaguar-Land Rover, Honda, Maruti and others over the past few years.

Founded in 1992, MapmyIndia currently employs over 750 people and provides its customers with map data, APIs, GPS navigation, tracking, location and GIS products and solutions. The company also offers GPS based IoT devices for personal navigation, and a SaaS solution for enterprise uses.

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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