wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart acquires minority stake in MapmyIndia to boost supply chain

MapmyIndia 3D View

Ecommerce major Flipkart has acquired a strategic minority stake in MapmyIndia for an undisclosed amount. Flipkart aims to license MapmyIndia’s map data and location technologies to pad its supply chain (first mile pickup, last mile delivery) and logistics operations and plans to add address verification, real time shipment tracking, facility mapping and geo-fencing for minimising theft in the future.

MapmyIndia’s early investors Nexus Venture Partners and Lightbox Ventures (which had previously planned to but retracted on exiting in May 2014) will exit the company. The company will continue to serve its consumers and enterprise customers across industries and range of products independently.

Since most of MapmyIndia’s partnerships have been in the automotive sector, it is unclear as to what exactly Flipkart is leveraging other than map data, which it could possibly gather through Google Maps. We’ve written to the company for further clarification and will update this once we hear from them. The company informed MediaNama that it was using mapping data from Open Street Maps previously, but found the MapmyIndia data to be “richer especially in Tier II, III cities.” 

Flipkart currently claims to have 45 million registered users and 10 million daily visits. It also claims to deliver 8 million shipments per month.

Ola-MapmyIndia partnership: Last month, online cab aggregator Ola partnered with MapmyIndia to acquire a multi-year license for MapmyIndia’s mapping data and get get map updates from the latter. Ola’s mined location data points would be overlaid on MapmyIndia’s mapping data for improved efficiency of drivers, and allow “significantly lower” ETAs for users.

Advertisement. Scroll to continue reading.

Avis Car partnership: In August, the mapping company tied up with Avis Car Rental to implement its Integrated Dispatch Solution in all of Avis’ cars, allowing Avis to offer better customer experience and security, and increase Avis’ operational efficiency.

Connected school buses: In July, MapmyIndia partnered with VE Commercial Vehicles for enabling connected school buses, aimed at providing comprehensive details about the children and the bus during transit, will be equipped optionally on newer Eicher buses.

API and car integration: In March, MapmyIndia launched its Map API, a decade after Google Maps launched its own solution. The company has been looking to increase the adoption of its location based services. In December 2014, it expanded its partnership with Tata Motors to provide GPS navigation in Tata’s hatchback car Bolt and had similar agreements with BMW, Jaguar-Land Rover, Honda, Maruti and others over the past few years.

Founded in 1992, MapmyIndia currently employs over 750 people and provides its customers with map data, APIs, GPS navigation, tracking, location and GIS products and solutions. The company also offers GPS based IoT devices for personal navigation, and a SaaS solution for enterprise uses.

Advertisement. Scroll to continue reading.
Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India and US come to terms on how to deal with the equalisation levy in light of the impending Global Tax Deal.

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ