wordpress blog stats
Connect with us

Hi, what are you looking for?

Flipkart’s ebooks will now be serviced by Rakuten Kobo


Online e-tailer Flipkart has exited its ebooks business saying that the division is not a strategic fit for the company. Flipkart added that ebooks purchased on the platform will now be serviced by Canada’s Rakuten Kobo. However, consumers will not be able to buy new ebooks from Friday.

MediaNama had earlier in September reported that Flipkart had exited the ebooks business after the development was first noted last month by Alliance of Independent Authors (Alli), a global non-profit for writers who self publish.

Flipkart had launched its ebooks section in 2012 and the books were delivered in a proprietary format where one could not copy, email, or save images from the purchased books. Although people could share up to 140 characters from a specific book onto social platforms.

“The Indian book market is overwhelmingly dominated by physical books and this is a market that is growing at a fast clip. Flipkart will continue to be a leading player in the overall books market in India,” Flipkart said in a statement. “In an overall strategy for books, Flipkart does not see the eBooks service as a strategic fit and hence the decision of transitioning the eBooks service to Kobo,” it added.

Deal with Smashwords

Advertisement. Scroll to continue reading.

In September, Flipkart ended its distribution deal with self-publishing website Smashwords. Mark Coker, founder of Smashwords, added that Flipkart was asked to repair certain problems related to the listing, and removal of Smashwords titles, to provide Smashwords an acceptable plan to prevent such issues from recurring in the future.

Flipkart had inked an e-book distribution agreement with Smashwords in 2013 and were supposed to provide its entire catalog of free and paid e-books to Flipkart consumers. At the time, Smashwords had said that all its authors and publishers were automatically opted in to Flipkart distribution.

Other developments in the ebooks space

– In November, media company YourStory  acquired Papyrus Editor, an online e-book editing an publishing platform for an undisclosed amount in an all cash and stock deal.

– In September, Amazon’s Kindle Scout programme was extended to writers in India where writers could submit never-published, novel-length English-language manuscripts under Kindle Press, the company’s digital publishing banner. In the same month, itlaunched Kindle Unlimited, a subscription service which would give readers access to over one million books for a limited period.

– In August, the Oxford University Press launched its online English learning and assessment product Oxford Achievers targeted at school children in Class I-VIII in Hyderabad, along with Oxford Educate Premium which integrated ebooks with interactive tools and learning material.

Advertisement. Scroll to continue reading.

– In June, as part of the Digital India programme, the government launched a new portal for students to download school books and ebooks.

– In the same month, Rockstand partnered with READ India to give away various e-books to villagers at 16 READ India centres across the country.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ