59% of Cleartrip’s overall traffic and 46% of all transactions on the platform came from mobile, the company said while sharing data on its Q2 2015 performance. Overall, the platform saw a 24% growth in quarter-on-quarter (QoQ) traffic; with a 17% growth in air transactions and 41% growth in hotel transactions during the same time period.
Cleartrip Activities: In August, Cleartrip launched a mobile marketplace for theme based activities, listing a curated collection of over 5,000 activities and things to do in 50 cities including metros and tourist destinations. This feature accounted for 15% of searches on the platform, with flight + hotels searched accounting for the remaining 85%. 79% of the searches for Activities came from Android, 20% from iOS and the rest 1% from Windows phones.
The most booked destinations for Activities were Bangalore and Goa with 32% each, 11% for Mumbai, 4% for Hyderabad, 3% for Gurgaon and the rest 18% coming from other cities. 32% of booked Activities were priced between Rs 300-449, 22% between Rs 150-299, 17% between Rs 450-599, 15% over Rs 750, 9% between Rs 600-749, and 5% upto Rs 149. As of now, Cleartrip expects Activities to generate 15% of its revenues in Fy’17.
Last minutes vs Advance booking: 16% of the Activities booked were booked 0-1 day in advance, while 38% were booked 2-7 days before. 16% of the users preplanned their travel 8-15 days in advance while 13% planned their travel 15-30 days in advance. The rest 18% of the users booked Activities over a month in advance.
Mobile traffic by brand: Samsung smartphones accounted for 26% of the mobile traffic coming to Cleartrip, followed by Apple with 21%, Micromax with 7%, Google, Motorola and Sony with 4% each, HTC and Lenovo with 3% each, Xiaomi with 1.8% and Lava with 1.3%.
Top devices: Although Cleartrip did not provide a breakdown of the traffic per phone, here are its top 5 ‘hot new’ devices – Lenovo K50a40, Micromax Canvas Spark, Micromax Yu Yuphoria, Micromax Unite 3 and Micromax Canvas Juice2.
Traffic by OS: 48% of the visitors to Cleartrip were using the Android app, 15% used the iOS app while 4% used the Windows app. The rest of the 33% traffic came from mobile browsers.
Cleartrip Rewards: Last month, Cleartrip launched a rewards program where it would offer free Activities worth Rs 500 each on the first 3 eligible bookings. Eligible bookings included domestic and international flight and hotel bookings with a minimum combined value of Rs 10,000. The next 3 and further 6 bookings would get a free hotel and flight booking worth Rs 3,500 and Rs 5,000 respectively.
